Classified advertising is a method of marketing wherein a variety of fields that involve trade or commerce are posted for public viewing. Then, newspapers and other mass publications were utilized to serve as medium for this type of advertising. But modern times made way for changes in Australian classifieds. Classifieds going online has become a popular way of advertising items or services because it is easy and convenient. Furthermore, Australian free classified ads save time and bring more opportunity to be seen compared to traditional publications.

To maximize the potential of Australian free classifieds, here are few strategies that work well with traditional publications to analyze how they get it successfully done. It is a timeless formula that can be shortened to the word AIDA.

Attention - Imagine the reader scanning the category of the classifieds wherein the ad is written. Something about the advertisement must make the reader look twice and this usually involves the appearance of the ad. For example, the proper usage of capital letters or knowing where to put the fancy adjectives.

Interest. This usually involves the content of the ad. What would make the reader not look away? One example is being upfront with what the ad is offering by listing down short but wonderful benefits.

Desire - Know the demographics of the readers well. This will help to know what will spark their interest, what will appeal to their emotions. What is in the product or service that would make the reader feel excited, hopeful and confident?

Action - Use a directive sentence. Psychologically, saying “email me now” is much more effective than “will you email me?” The previous factors all lead to getting the reader to act. All of the other factors are useless when the reader is not prompted to send an email or dial that call.

Just remember that advertisements placed in the right category or section of the chosen Australian free classifieds will logically draw in the right audience. Appropriate ad placement is an important factor in determining whether the ad would grab attention. Furthermore, try to determine the way the advertisement is ranked and sorted within the categories. Try to be listed on the top and then be ready to get the strategy AIDA to work.

Oz Free Classifieds Online is the largest free Australian advertising posting site. Place your classified ads, items for sale, wanted to buy sell trade online. Get your free classifieds listed in Perth, Sydney, Melbourne, Adelaide, Brisbane, Queensland, states and cities in Australia.