Online classifieds will increase 12.4% this 2010 to $61B

From the recent news regarding the classifieds online industry stated that global online classifieds advertising and best buy has been experiencing an increase up to 12.4% this year, to $61 billion, and another 11.7% in 2011, according to Magna Global. According to the reports from paid Content by 2015 the online classified ads will generate. Read more >>>

Online classifieds soar in East Europe

According to the report that classifieds online, free posting, sell online, job ads and best buy are becoming stronger in Europe however online journalism and news advertising isn’t making money in which stated as a threat to the media industry. Read more >>>

Australian Online Classifieds continue to grow

According to the latest news about the online ad market that includes; best buy, job ads, free posting, sell online and free online classified ads have increased up to almost 17% year on year in the first quarter. This data that has been released if room the survey that has been done by the IAB Australia, with the statement that the online expenditure for the first three months of 2010 totalled $512.5 million.Read more >>>

Classifieds online in New Zealand spend up 12.31%

According to the Interactive Advertising Bureau of New Zealand (IABNZ) stated that figures on their money spent around online classifieds, sell online and buy sell trade. The increase showed up to 12.31 percent that has been said a strong rise in Q1, 2010. Read more >>>

ACCC drops eBay after payment changes with online classifieds

A couple of years ago reported in the world of internet business, classifieds online Australia, free posting and buy sell trade like eBay Australia make an effort to compel sellers to use PayPal as the only available payment option on the online auction and sell online giant’s local site. Unfortunately the attempt went wrong with the results on problems between the eBay and Australian Competition & Consumer Commission and the Reserve Bank.Read more >>>

The rise of the online classifieds

Latest news about online classifieds Australia from job ads, adult personal ads, sell online to any online ads has been reported to be increased continuously. According to the report the increase of the free posting and classifieds online ads over the past 10 years has been well documented. Read more >>>

Classifieds Online spend might grow

According to the news that after the global financial crisis most of the online classifieds, buy sell trade and sell online spending is expected to increase this year. This has been reported from the data figures stated that online advertising spending increased 17 per cent in the March 2010 quarter compared to the same quarter last year. This figure and data has been released by the industry association Interactive Advertising Bureau. Read more >>>

Print media needed to get revenue from online classifieds

According to the latest news print media like newspaper publishers decided and agree that they need to generate more revenue from job ads, buy sell trade, best buy through free classifieds online. However with this decision they haven’t decided yet when to start and how to do it using online ads.

“There’s no silver bullet,” Deloitte’s technology and media research director Duncan Stewart told QMI Agency. Read more >>>

New inspiration for Free Online Classified

According to the news nowadays more and more people are into best buy, buy sell trade through online classifieds. The percentage on this buy and sell online has increased as months pass by. However since free online classifieds are booming right now, people who are into this kind of business keeps moving forward for new progress and development in terms on their online classifieds advertising. Read more >>>

Online classifieds advertising at its best

News has been spread regarding the online classifieds medium of advertising, from best buy, adult personal ads, ad store to job ads has been showed positive remarks with the classifieds industry. Read more >>>

Online classifieds recovery

Latest news stated that according to the IAB Internet Advertising Revenue Report this been released and publicised last Wednesday by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) that even the United Stated internet advertising and online classifieds has been showed decrease on its revenues up to 3.4% in 2009 to $22.7 billion fortunately they some signs that there’s an urgent recovery in the buy sell trade and online classifieds industry. Read more >>>

The online ad trends

According to Ken Doctor the author of Newsonomics and longtime watcher of the business side of digital news have recently wrote about the classified online and online ads trends.  From the latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, stated that there are signal numbers that tell the people what the next several years of the ad store and online classifieds economy will be like. Read more >>>

Online classifieds spend grew 4.2% in ‘09

From the news released according the online classifieds business in UK has recently increased their expenses. From the research conducted by PricewaterhouseCoopers for the IAB the online classifieds spend in the country increase 4.2 percent year-on-year during 2009 and reached £3.5 billion. Read more >>>

The Objective Internet Ad Revenue and Buy Sell Trade

According to a report from Zenith Optimedia most of the markets spent more on online classifieds, sell online and buy sell trade last 2009. This has been reported and said that they spent a lot of more in place free ads online than advertising through print media like magazines and newspaper. Regardless of a record-setting $6.3 billion fourth quarter, online advertising revenue declined 3.4 percent for the year from 2008, the first year-over-year falloff since 2002. Read more >>>

Australia’s Popular Online Classified

From the recent news free online classifieds the Fairfax Media, Australia’s leading print and online media company has been chosen the Transaction Network Services (TNS 25.73, -0.19, -0.73%) in order to offer eCommerce payment solutions. In line with the support of its online subsidiary the Fairfax Digital, Australia’s premier network of online news, information and online classified websites. Read more >>>

Australian online classifieds tops $500 million

Good news among Australian investors that the latest figures from the survey of Frost & Sullivan stated that the online classifieds advertising market increased by 2.5% to $506 million in 2009 with online classifies now accounting for 25% of total classified ad expenses. From the Australia Online Classifieds Advertising Market 2010 publicized that even the previous economical crisis on the online classified advertising market has been recover from the 28% growth in 2008 indeed the increased  showed a lot of potential compared with the falls experienced by US and UK markets. Read more>>>

News Corp. Digital Executive Depart

The person who brought the business with online classifieds Australia and the U.K is a 37-year-old native of Australia, is an ex-McKinsey & Co. consultant and a former world champion debater Mr. Jeremy Philips has recently announced his departing.

It almost 6 years now since he started in News Corp and succeeded with his professions taking the credits for hunting the world for potential digital deals in Australian online classifieds. The company have gained a lot of benefits because of the diversity that initiated by Philips, with the positive results on its digital revenue beyond advertising sales. Read more>>>

Online job ads increased last March

From ANZ Job Advertisements Series recently announced statement that almost 1.8% has been increased from the online classifieds job ads. This growth has been in a positive outlook in spite of print advertising like newspaper ads falling 1% from the previous month. Complete figures has been publicized showing the growth follows an increase of 19.1% in February, with online job ads continuing to rise up with an overall growth of 2% in March. Read more>>>

The grow in free online classifieds today

From the recent news reported that the West is presenting some signs of taking off in the MENA region. The increased on free online classifieds especially in different country like Australia are showing positive results and profits among its investors. More and more company are joining the online classifieds markets thinking that the time of their site launch will be also the start of having good return of investment. Read more>>>

The nation’s top 25 advertisers

Three of the well known advertisers includes the Wesfarmers, Woolworths and Harvey Norman, however according to the Nielsen report all these top Australian classifieds overall expend has been dropped over the last year since across the country was hit by recession and financial crisis. Along with the biggest cost cutters are Telstra and Qantas, which have cut down their budgets by 41.7% and 17.4% in that order, at the same time as Unilever and department store Myer saw costs increased by 33.5% and 14.3% respectively. Read more>>>

Online classifieds through social media

The local airline Jetstar recently announced the arrangement and new decisions to assign 40 per cent of its 2011 online advertising budget to social media such as Twitter, Facebook and etc. There is lots of print advertiser who deciding to steps their business to the next level through social media. Read more>>>

Australian classifieds puts on review

Since Telstra’s Yellow Pages and White Pages directories has recently think that it might be not protected for the reason that they were work of computers rather than identifiable authors, as this cause to have some virus or probably hack by someone. The federal government is anticipating for moving forward on the changes on copyright laws as the court announced the issues. Read more>>>

Online classifieds retailer & conference July 6-9

This year there will having an event of learning. The Online Classifieds Australian Retailer Expo & Conference from the 6-9 July 2010 will be started. The program is going to be all about the online classified business, the event is held at the Sydney Convention and Exhibition Centre, Darling Harbour, Sydney. Read more>>>

Investment with online classifieds increase

One of the most successful businessmen in the country is Simon Baker, an entrepreneurial and an expert in growing online businesses. According to the news he recently got the investors to invest into almost 14 businesses and with these agreements that will certainly make them success in the future. Read more>>>

Australian online classifieds set to create new record

The online classifieds in Australia has been likely expected to set the new records and break the business to the next level. The online classifieds industry is targeting to hit the A$2 billion (US$1.77 billion) milestone in 2010. This target has been reached already last year if it’s not been to the global economy recession that hits a lot of the industry. This recession has upset and confused the flow of the Australian online classifieds. Read more>>>

Australian online classifieds to hit $2bn this 2010

From the Interactive Advertising Bureau (IAB) Australia’s Online Expenditure Report, compiled by PricewaterhouseCoopers the online classifieds business are having  a good profit since the dollars is increasing by 10% to $513m compared to the previous three-month period. In just three months the sector’s recover their profits in three months. From last year fell short of the $2bn mark but grow reaching to $1.87bn, of 9% as the New Year comes. Read more>>>

$70 million loss on Australian online classifieds last 2009

From the ACCC survey recently, most of the Australian has experienced scams that have been asking for a large amount of money for the business transactions in online classifieds. This bad experience started last year and Aussies are in need to be more cautious on dealing through online classifieds. Read more>>>

A good year for Australian online classifieds advertising

From last year, the amount consumes on online classifieds in Australia is almost $1.87 billion spent by the advertisers. This amount is used up to advertise the products and services online across the world. Fortunately according to the latest figures report from PricewaterhouseCoopers about the 9.4 per cent in line with the online classifieds in Australia is indeed the amount of increase they achieved. Good news is that online classifieds in Australia would definitely break the $2 billion barrier by the end of this financial year. Read more>>>

The Local ad revenues increase slowly

Predictions from BIA/Kelsey said that the local ads advertising will come nearly $145 billion by 2014. Researchers across the country are expecting for the slowly increasing of the online ads in the local market over the next two years, however the market value of the classifieds online will be stagnant this year. Read more>>>

Fairfax and APN in regional online merged up

Fairfax Media and APN have recently had an agreement in order to increase and grow their business. The deal was to merge Fairfax’s online ads with the classified sections of 90 publications in regional Queensland and Northern New South Wales. This agreement will go to come into sight under the Drive, Domain and MyCareer brands. Read more>>>

Local Print versus Global Online Classifieds

Western Cape is particularly has the most insular and euro-centric market which has been affected by the global online classifieds trend as of today. Felix Erken, Managing Director of Junk Mail Publishing Group, the holding company of CapeAds said that even these nationwide betterment and the most innovative strategies that advanced and succeeded even the competitors around the globe. Read more>>>

Online job classifieds increased statistics in New Zealandclassifieds

The Auckland with ads rising at a faster rate than applicants have been reported the continuously increasing of the online job site and job ads. Statistics suggest from New Zealand revealed the figures of the unemployment rate that has been reached 7.3 percent in the December quarter, up from 6.5 percent in the previous three months. Rea more>>>

Aussies spending more time online to search for everything

Report has been said, statistics suggest that almost everyone living in Australia spent more time looking and searching through the Internet. Every consumer check out the online classifieds Australia looking for the stuff to buy or sell. They are reading news, checking email, blogging and social networking. These are the situations of the things that are breaking down in the Australian online marketplace according to a recent Hitwise report. Read more>>>

US will share their classifieds technology

Defense Secretary Robert Gates last Friday said that the U.S. will sell to its NATO ally’s mine-resistant vehicles and other equipment to protect against roadside bombs in Afghanistan. He also added that the US will endow with “whatever we can within the limits of the law” as this will assist, guide and to help protect the allies’ troop. Read more>>>

Print media against free online classifieds

Since New York Times will begin charging for access to its web site, these just show that it might be a hard time for the online classifieds this year. Print media and newspaper however are still in the market but nor as increasing as the free online classifieds. Newspapers, for the most part the large urban ones, are struggling on many fronts. As the people nowadays are more into checking everything from the internet. Read more>>>

Online access needed to have a fee according to New York Times

In order to balance their online advertising revenue, New York Times decided to start charging their readers once they access their site. Last Wednesday this report has been transmitted for their reader across the world. However one thing disadvantage about this is that their reader will definitely go to other free sites and decline to pay for a fee just to access the website. Read more>>>

Australia’s online advertising award

The Australian Interactive Media Industry Association Awards, also known as the Amys, is an award-giving body that give honour to the most outstanding Australia’s online classifieds. Dateline is one of the finalists and nominated on this award. This Australia’s online advertising award give respect to that website that has been nominated in the category of digital media projects, in line with the online classifieds site’s presentation, design, the content and interactivity. It has been almost 16th year since they started this online award. Read more>>>

Job ads boom but still insufficient

Job advertisement in Australia has been increased up to 56 percent according to the report that NSW was labelled Australia’s economic basket case. The lowest statistics was July of last year, the job online ads showed NSW that they have been pull out and been stable since last year. Yet good news comes continuously as the led economists said another increase on interest rate by the Reserve Bank next month. Read more>>>

New time of year for the online classifieds

This year online advertising will have a new and exciting strategy that will increase percentage of the online classifieds industry. Junk Mail Publishing Group’s Managing Director, Felix Erken said that there will be possibility to have a huge growth in opportunities when it comes to the Internet. As people today are more keen to have business transactions fast and easy and what more could they do is just open their computer and start searching online. Read more>>>

Advertising always getting back in online advertising

Report has been released that this 2010 the online advertising will increase dramatically especially the online channel that will be first to see online classifieds in marketing business. The most recent survey available by the Institute of Practitioners in Advertising stated the lowest rates have been experienced from 2008 to 2009. Read more>>>

Younger people vs. Online Advertising

New York Times reported that newly hired AOL CEO (and former Googler) Tim Armstrong’s new plan for the decreasing market of the technology business was to boost up online advertising to get a return of investment, as lots of business today are getting popular because of the online classifieds strategies. Read more>>>

Online advertising on the rise

Newspapers in Zimbabwe are opening to fill up the touch as online advertising. This report is taking over as Zimbabweans are becoming more computer and cyber active. Hayley Sebborn, said her company released shop in September 2009 with 75 storefronts, 1 000 recorded advertisers and 5 000 products on line. Read more>>>

Family-Friendly Online Classifieds

More than the years since Craigslist have urbanized a large amount of free online advertising. Craigslist has conquered the market for online classifieds, indeed it’s free, independent stage has completed its potential for any person with the access on the Internet connection. It’s still established to be a huge method to get a job or hire someone or even looking for relationships. Read more>>>

Jeff Thomson and Geoff Ray Partnership for a better online classified sales

Jeff Thomson and Geoff Ray, today broadcasted their partnership to explore and get into the answers for the betterment of the buyers and sellers. The idea came when Jeff Thomson searching through online classifieds for a used laptop, unfortunately he didn’t find all the information that he needs. He just saw limited description with the products like the pictures and accompanied by some texts. Besides the uncertainty if the laptop is actually working or not he also didn’t know if the person is a scam. Read more>>>

Google Real Estate Search: The Next Industry Takeover?

Phandroid reported Real Estate search could be the next battleground as the Big G just made their property search portal live in the UK. The typical person uses usual media because og course, it’s what everyone uses. People use the media to promote their business as they can easily post their ads through newspaper, classifieds ads, craigslist, and television commercials. Read more>>>

Craigslist lawyer shocked by eBay action

Ed Wes is the witness in a lawsuit in which eBay is demanding ant takeover process adopted by Craigslist founder Craig Newmark and CEO James Buckmaster in reply to eBay’s launch of its Kijiji classifieds site and negative response to sell or divest its shares. Read more>>>

The online travel trends

People nowadays according to Guardian co already said goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and it is now into the hi-technology. It’s been over 10 years now since the Internet comes to humankind. As the web began taking hold of the public’s imagination, the burst of sites and services began shifting the way we thought about travelling, making the idea of grabbing a bag and jetting off cheaper and easier than ever. Read more>>>

Most influential people on the web

Recently from a Merinews reported the top ten most influential people on the Internet.  From online videos, shopping on the web, blogging, RSS, social networking and web search grew by giant leaps and bounds.

Tim Berners-Lee: Tim Berners-Lee is the man behind the World Wide Web. He originated the idea of sharing information freely via hyperlinks, created HTML (the basic language behind every web page) and came up with the idea of each web page having a unique address, or URL. Read more>>>

Online media to lead the charge in classifieds

Since 1990 the most established publishing in South African classifieds Junk Mail Publishing Group has been increasing productively the differences between print and online media. The publishing group also offers classifieds services via mobile, almost 10 % comes from this. . The Junk Mail Group is the only mainstream classifieds publisher in South Africa to offer users three mediums (print; internet; and mobile) for accessing and placing classifieds advertisements. Read more>>>

Facebook Marketplace : Easiest Online Money Making

From Griffon recent news that selling and buying used books or any items through online classifieds is the easiest and fastest way to make money online.

Since 2007 the first release of one of the most social networking Facebook is still booming when it comes to Internet marketing. Unlike other online classifieds, users know precisely who they are having business with as Facebook Marketplace postings can only be made and responded to by Facebook users.  Read more>>>

Development over ten years in technology

With the recent Webby Award list of the top ten most powerful internet developments of the last decade. The list includes such developments as Craiglist increasing outside of Chicago to turn out to be a worldwide player in line of online classifieds.

Google adwords and Wikipedia are also included in the list. Napster being shut down in 2001 is one more unforgettable moment, whilst the IPO of Google in 2004 helped put it monetarily turn out to be the leading player it is today. Read more>>>

Mail online sales growing or going down

Recent news from Paid Content that mail online publisher Associated Northcliffe Digital profit dipped by £5 million and sales fell 20 percent to £70 million in the year to October 4, after the recession hit jobs and homes classifieds and after Jobsite’s marketing campaign swallowed cash.

But, despite the online division itself being dragged down, flagship Mail Online is going in the right direction – in the national Associated Newspapers unit specifically, which largely comprises the Mail, digital revenue is up 11 percent. And in the regional Northcliffe Media publisher, digital sales held steady from last year at £17 million despite losing 35 percent of its job classifieds. Read more>>>

Copyright infringement Micro-payments has a Solution

From the Lawyers Weekly reports that with the arrival and succeeding increasing popularity of the Internet, micro-infringements of copyright, especially when they pertain to artistic works like music and film, have been rampant. However, this activity in fact inspired micro-payments, a revenue model that, while in stark contrast to those formerly in place, actually stands to support a revival for copyright and a new business model for copyright holders. Read more>>>

Webby Awards 10 Biggest Awards Online

Wednesday the released of what is considers the 10 most influential Internet moments of the 2000s.

In chronological order, here are the Webbys’ Top 10:

• Craigslist expands beyond San Francisco (2000): Began a major shift away from newspaper classifieds, according to the Webbys. Craigslist now hosts listings in more than 500 cities in 50 countries. Read more>>>

Online Grows Despite Display/Classifieds Slow Down

Online classifieds and display advertising took a dive in the September quarter, with search and directories remaining as the saving grace of the sector which saw growth overall of 3.3% to $466.25m from the same period in 2008.

Search and directories’ share of the online ad pie remained strong in the three months to September, growing 12% to $237m year-on-year, to comprise 51% of total expenditure, according to the Interactive Advertising Bureau’s (IAB) Online Advertising Expenditure Report. Read more>>>

Online display advertising stalling

The Australian online advertising continues to grow strongly according to the latest Online Advertising Expenditure Report (OAER) released by IAB Australia today.

The Report, compiled by PricewaterhouseCoopers (PwC), showed that overall online advertising expenditure in Australia for the quarter ending 30 September 2009 reached $466 million, the highest quarterly figure yet recorded. Read more>>>

Online Advertising Record Quarter

Australia’s online advertising market has recorded continued growth, in a most challenging economic period, according to figures released this week by the Interactive Advertsing Bureau (IAB) Australia in its Online Advertising Expenditure Report (OAER).

The Report, which is compiled by PricewaterhouseCoopers (PwC), showed that online advertising expenditure in Australia for the quarter ending 30 September 2009 was the highest ever recorded, totaling $466 million. Read more>>>

Online ad spending reverses growth trend

Declines in sponsorships, classifieds, and emails are to blame for the drop, according to eMarketer, which issued the spending projections. This year’s overall online advertising spend is expected to fall 2.9 percent from last year, with 2009 spending expected to come in at only $22.9 billion, according to Ad Age. This is the first time online spending has decreased since 2002. Read more>>>

Emerging market for online advertising

Newspapers have so far escaped the trend of online services eating into the classified advertising business. However, Quikr India, an online classified service provider with backing from global behemoths like eBay’s promoters, is all set to storm the classifieds market with services being rolled out in 18 cities across the country. In an exclusive interview with Shiv Kumar, Quikr India CEO Pranay Chulet tells how the trend is bound to change with a growing change in the mindset of the Indian consumer and media consumption habits. Excerpts:

Worldwide online classifieds are eating heavily into the newspaper market. So far this has not happened in India. Why is this so? Read more >>>

Trading Post’s paper demise was on the cards

After more than four decades of Australians buying cars, furniture and pets from its pages the Trading Post paper has been printed for the last time today. For years the Trading Post was something of an Australian institution, its status cemented in the 1997 film The Castle.

Telstra, which owns the paper, was faced with a huge drop in the number of people placing print advertisements and has now turned it into an exclusively online business. The founder of the original Trading Post says it is a sad day, but even he concedes that the rise of online classifieds has made it inevitable. Read more>>>

Behind the decline in online advertising

Numerous forecasters predicted that internet advertising would continue to grow throughout the worst recession in recent memory, but now they’ve revised their predictions to say online spending will fall this year for the first time since 2002. Still, its losses will be much lower than other media, and next year growth is expected to pick up again.

That’s according to a revised forecast issued earlier this week by research firm eMarketer, which predicts that online ad revenue will fall 2.9 percent this year, to $22.8 billion, before rising 5.9 percent next year, to $24.1 billion. Online is suffering from comparisons to a strong 2008, the best ever in terms of web ad spending, hitting $23.4 billion. Read more>>>

Australian press dusts itself off

“The world was looking a very different place six months ago,” he says. “We saw some pretty big declines in classifieds and in job advertising in particular. That has mainly been cyclical rather than structural. As the tide turns, you will see growth in the amount of advertising return to online and to newspapers … I expect a big chunk of it to come back.”

Others argue the underlying confidence in “traditional media” never really went away. According to ad revenue monitoring firm Standard Media Index, in the 12 months to September 30 newspapers accounted for 19.5 per cent of bookings by the main media agencies, a level virtually unchanged from two years ago. Read more>>>

Traditional Media the Loser

According to figures released by the Interactive Advertising Bureau (IAB) Australia in its Online Advertising Expenditure Report (OAER), Australia’s online advertising market has again beaten advertising market trends, recording continued strong, double digit growth year on year of 18.5 percent for the full financial year. The Report, compiled by PricewaterhouseCoopers (PwC), showed that online advertising expenditure in Australia for the financial year ending June 30 2009 exceeded $1.8 billion and totalled $453 million for second-quarter 2009 (three months ended 30 June 2009). Read more>>>

Trading Post dumps print edition – tell ‘em they’re not dreaming

Trading Post is dumping its weekly print edition to move online reported from the latest confirmation of changing times in publishing. The classified advertising icon, which was immortalised in the hit film “The Castle” will publish its final print edition at the end of October.

Since its genesis in 1966 as the Melbourne Trading Post, Australians have bought and sold almost anything through the weekly – from cars, boats, bikes and trucks to pets and household furniture.  Read more>>>

Nielsen Selected to Provide Online Currency for the U.K. Digital Industry

September the Nielsen Company announced that it has been appointed by UKOM, the Online Measurement body, as its official partner to create the country’s first currency for planning advertising campaigns on the Internet. Nielsen’s selection for this landmark work reflects its global leadership in setting the standard for Internet measurement, and expands the number of countries for which it provides the online currency of choice to 10 of the world’s largest markets. Read more>>>

Third Best Job In the World Still Available Online

Yes, the best job in the world is taken. But heads up! CNBC reports the third best job in the world is still open!

The job, which was listed in the classifieds of the Singapore Straits Times, is caretaker of New Zealand’s Waiheke Island where you and a companion will be responsible for maintaining the island’s grounds. Of course, that means you’ll have to live at work. Ah, but wait. Did we mention that your office is your own brand new seaside cottage? It’s the price you have to pay for the world’s third best job. Read more>>>

Fairfax captain gives a farewell salute

After an unpleasant public skirmish with board members John B. and Nicholas Fairfax, the chairman of Fairfax Media has agreed to step down at the company’s annual meeting next month.

Ron Walker clearly believes he has had a victory against the Fairfaxes, who declined to be involved in this story. Even though the deputy chairman Roger Corbett expected to top the job.

Ron Walker aim is to sink claims by the Fairfaxes that the company has gone backwards under his four-year stewardship, flinging money around and playing fast and loose with corporate governance.  Read more>>>

Newspapers ‘too slow’ to compete with online ads

Newspapers are now struggling because the revenues they used to receive from classifieds have shifted to the internet. The online company, which was founded nearly 15 years ago, was floated on the share market last week.

“It was certainly much harder in the early days. It was going into a car dealership and saying there is this wonderful thing called the internet, you should be a part of it,” Greg Roebuck, told ABC1’s Inside Business said.  Read more>>>

Online Advertising to Bounce Back Big Time

A new report by Digital media executives anticipate a significant escalation in online advertising supported predicting that Australia’s $500 million online display advertising market will more than double over the next five years.

Multinational researcher Frost&Sullivan, predicts average growth of 19 per cent a year for the next five years to $1.2 billion by 2014, as reported in The Australian. Read more>>>

Online ads to bounce back as slump ends

Almost over in the $500 million online display advertising market with key publishers from advertising recessions saying the sector will return to strong growth in the December quarter after bottoming out last month.

The December quarter income could be as much as 20 percent higher than lst year, meaning the sector could return to pre-downturn growth rates after less than a year in the doldrums. Across the $13 billion media advertising industry, the signs of a revival are strengthening, even though online was the only area to grow in the six months to June and most traditional media are not expected to show solid growth until mid-way through next year. Last week, Ten chairman Nick Falloon pointed to “evidence of the market fundamentals strengthening, such as an increase in the level of general inquiries for advertising”. Read more>>>

Loss on Financial from GE Capital Australia

The latest results have seen the company’s director’s state that ‘GE CA’s financial position indicates an uncertainty that the consolidated entity can continue as a going concern in the foreseeable future. Financial services company GE Capital Australia has reported a loss of A$637 million for the first six months in 2009, with a revenue loss of A$1.16 billion or 46 percent. It’s parent company General Electric has stated that GE CA would receive funding for the next 12 months. Read more>>>

Myer, the Australian Retailer, Plans an I.P.O.

The large department store company Myer partly controlled by the American private equity firm Texas Pacific Group, is been planning to file for an initial public offering at the end of the month since the economy of Australia is coming back.

The news says that it will be 2.5 billion Australian dollars, or $2.2 billion if the offers succeed. It will most likely will be the TPG Capital, Blum Capital and the Myer family — the consortium that bought Myer in 2006 for 1.4 billion Australian dollars ($1.2 billion) from the troubled retailer Coles Groupe. Read more>>>

Advertising revenue dives but worst over

ADVERTISING industry revenues fell 8.5 per cent to $6.1billion across all media in the June half, the biggest decline in the 50 years that research firm CEASA has been collecting the data.

According to the Managing Director of CEASA (Commercial Economic Advisory Service of Australia), which been collating advertising revenue data since 1960, Bernie Holt said that the media companies have hit the bottom and revenues are on the way back up. Read more>>>

Will Readers Ever Pay For Online News?

Google has recently suggested to give a boost to its not-so-successful Checkout service by harnessing it to online newspapers interests. Only a few months ago, Google’s haughty advice to the newspaper industry was: “You’re on your own guys. Darwin is in charge here. Adapt or face extinction.” Last November in Paris, I personally witnessed the Googlers’ poor performance in front of local media barons. It was an embarrassing mixture of unprepared ness and arrogance. Some of us felt really sorry the search giant screwed up so badly.“ Read more>>>

Safety Top Concern for Users of Online Classified Sites

Nowadays online classifieds sites become incessantly popular with the Internet users. It has been said that percentage have been increased by through the recent survey commissioned by Kijiji, eBay’s free local classified site, found 36 percent of visitors to online classified sites are concerned about ads that may be misleading or fraudulent. Read more>>>

Australian Online advertising overtakes Traditional Media

The Kelsey Group and Constat released a research and reported on Digital Media that shows that for the first time online advertising has overtaken traditional media. And there’s been a new study from the US that small and medium businesses are now more likely to advertise online. About 77% of US SMEs used online for advertising in August 2009 compared with just 69% that used traditional media. A year before 73% advertised online while 74% used traditional media. Read more>>>

US Congress Urged to Implement Online Advertising Data Regulation

Then consumer and privacy groups urged the US congress to take steps to limit data tracking for consumer online behaviour last Tuesday. The coalition consisted of the Center for Digital Democracy, Electronic Frontier Foundation, Consumers Union, Consumer Federation of America, Consumer Watchdog, Privacy Lives, Privacy Times, U.S. Public Interest Research Group, The World Privacy Forum and Privacy Rights Clearinghouse.

In its 13-page legislative primer, they are pushing for the regulation of data tracking for behavioural advertising, in which web users are tracked, analysed and served ads based on the information gathered of their movements. Read more>>>

Online Advertising Splits Microsoft-Bell Partnership

One of Canada’s biggest online partnerships will end their 5-year relationship this week and will begin competing with each other. In 2004, Microsoft Corp. and BCE Inc’s Bell Canada joined forces to monetize the Internet via subscription services.

This resulted in the web portal simpatico.MSN.ca. Each site is expected to refresh its own version today, leading to MSN.ca and simpatico.ca. The two companies have agreed that the separation will give them greater flexibility to pursue their own online strategies. Read more>>>

Consolidated Media Sells Seek Shares for $440M

Consolidated Medial holdings, which holds 27 percent share of the online classifieds group Seek has sold to institutional investors. The group headed by James Packer has liquidated its share for $5.05 per share, which will result in proceeds of $440.6 million by September 1st.

Additionally, both Packer and John Alexander have resigned from Seek’s Board of Directors. “Paul and Andrew Bassat are two of the smartest, most decent, and honourable people I have had the pleasure of knowing and working with,” ConsMedia deputy chairman and outgoing Seek chairman James Packer said. Read more>>>

Caution to Advertisers: Scammers Targeting Classifieds

Online classified ads have been a great way to earn money for several sellers of new and used items. However, they need to be wary of who they deal with. Scammers have several modus operandi to dupe online seller of their money and goods.

The Better Business Bureau has reported the proliferation of the Overpayment scam. In this scenario, the scammer uses a fake check that is difficult to tell from a real one. “It can be practically impossible to tell a fake check from a real one using only the naked eye because fake checks can be printed in full color and even include watermarks,” said Paula Fleming, BBB spokesperson. Read more>>>

Television Pushes Online Traffic in UK

According to YouGov and analyst group Deloitte, 44 percent of consumers turn to the internet to find out more about companies whose ads they see on television. Multi-tasking of consumers seem to contribute to this new discover. Over half of the respondents say they watched television while surfing the Internet. Read more>>>

Australia’s Online Advertising Spend Exceeds $1.8 Billion

IAB Australia recently released the full financial year online advertising figures for FY 08/09, which pegs it over $1.8 billion. The second quarter online ad spending closed at $453 million.  These numbers defied the advertising market trends with strong double digit year-on-year growth at 18.5 percent.

According to research from PricewaterhouseCoopers (PwC), for the full financial year, Search and Directories accounted to 49 percent of total online ad spending, growing 25 percent from the previous year. General Display’s expenditure share is at 27 percent, which resulted from a growth of 19.6 percent. Classified’s share is at 24 percent, growing 6 percent over the pervious year.  Read more>>>

Online Job Advertising Stabilized

While the rest of online advertising industries have been experiencing a consistent shrinkage, the online job market has stabilized at about 2.23 million advertised jobs a month.

According to the Conference Board, this was a far cry from the figures two years ago where online job ads peaked at 4.27 million in September 2007. A major dip was experienced in December 2008 to January 2009 where the online job ads slid to about 1.2 million per month. This was well below the 2008 average of 4.5 million job advertisements per month. Read more>>>

Global Spending on Internet Ads Decline in Q2

According to the market-research group IDC, worldwide spending on Internet advertising suffered a second straight decline in Q2 by 5 percent. IDC is expecting the drop to continue through the third and fourth quarters and predicts that internet search, display and classified ads may not see a rebound until 2010. Read more>>>

New Chairman and Programmes Manager for IAB Australia

Interactive Advertising Bureau Australia (IAB Australia) has appointed Nic Cola, COO of Fairfax Digital, as its new chairman. He will be replacing outgoing chairman Rohan Lund. Also new to the team is Gai Le Roy, who will be the new programmes manager for IAB Australia’s measurement research and standards and guidelines committees. Le Roy was previously the insights manager at NineMSN.

IAB Australia has been around since 1995, established by Australia’s major online publishers. It aims to evangelise the online advertising industry in Australia. Every year, IAB holds the IAB awards to recognize the best in Australian interactive advertising.  Read more>>>

Online Advertising in Canada Doing Better Than Expected

Around the world, countries are tapping into online advertising to increase leads and profit. Canada is now among the many that has taken advantage of this advertising platform.

According to a report from the Interactive Advertising Bureau of Canada, online ad revenues exceeded $1.6 billion last year. This represents a 29 percent increase from the previous year. It also surpassed projects that was pegged at $1.5 billion.  Read more>>

Global Online Advertising Still Growing Strong

Despite the economic slowdown, global online advertising industry continues its rapid growth. This is driven by increasing internet usage, rise of awareness and growing broadband penetration.  Read more>>>

Print Advertising to Level Out, Online Still Strong

While online advertising via classified ads sites continue to grow stronger, the bottom seems to be in sight for print advertising. The new figures released by Fairfax Media’s classified page ad volumes in June are currently at their lowest rate of decline since last year.  Read more>>>

Online Marketing Expected to Grow in 2010

The advertising world is going back to basics with is buoying the online marketing industry. According to IBSWorld, advertisers will most likely go back to “emphasising value” to its core customers in 2010.

According to IBISWorld General Manager Robert Bryant, the current economic situation is affecting advertising. He says that there is a ”distinct dive in campaigns promoting luxury brands and big ticket items.” However, consumer goods sectors that are more tied in with the necessities continue to grow. For instance, advertising for supermarkets grew an estimated 14.7 percent to $680 million in 2008-2009, this is set to expand again next year by 13.8 percent to $774 million. Read more>>>

Consumer Confidence on a 19-month High

Consumer confidence hit a record 19-month high in July rising 9.3 percent to 109.4. This is the first time since December 2007 that optimists outnumbered the pessimistic group. This is according to the Webpac-Melbourne Institute Consumer Sentiment Index.

Additionally, the consumer sentiment index also rose by 23.2 percent from June to July – the highest two-month increase in the index since the organization started measuring in 1974. Ream more>>>

Australian Consumers More Optimistic about Housing and Economy

The Australian consumer sentiment index rises to 9.3 percent in July. This is the second straight month of surge reaching its best level in 19 months. Aside from the more upbeat outlook into economic recovery, housing loans are also on the rise.

The positive mood reflects in data released by the government on Wednesday that shows an increase for the eight straight month. Record low interest rates and government handouts are drawing more first-time home buyers to the real estate market. Read more>>>