Good news among Australian investors that the latest figures from the survey of Frost & Sullivan stated that the online classifieds advertising market increased by 2.5% to $506 million in 2009 with online classifies now accounting for 25% of total classified ad expenses. From the Australia Online Classifieds Advertising Market 2010 publicized that even the previous economical crisis on the online classified advertising market has been recover from the 28% growth in 2008 indeed the increased  showed a lot of potential compared with the falls experienced by US and UK markets.

Australian online classifieds ad market will reach $762 million by 2013 according to the report forecast as this will said to continuous to grow as long as the market reaches a higher status of development. From the forecast of Frost & Sullivan that there are still another increase in the future from the migration of print to online channels for the regional, suburban, education and corporate recruitment markets.

However the figures of employment will unfortunately feel the hit and slowdown when it comes to their revenue declining to 21%, while the real estate sector grew 24% and the automotive sector raise up to 22%, sustained by the used car market during 2009.

“As the Australian online classifieds market matures, it is, like the print classifieds market, becoming more closely correlated with economic conditions.” Frost & Sullivan ANZ senior research manager Phil Harpur added.