Fairfax Media and APN have recently had an agreement in order to increase and grow their business. The deal was to merge Fairfax’s online ads with the classified sections of 90 publications in regional Queensland and Northern New South Wales. This agreement will go to come into sight under the Drive, Domain and MyCareer brands.

According to APN News & Media chief executive officer Brendan Hopkins said that the opportunity that has given to them to be the private reseller of some of the most popular online brands. As this agreement will be definitely have the APN to increase their visibility, to create a tough and appropriate online presence for advertisers and consumers. Fairfax Chief Brian McCarthy has also said that he thinks this deal will be a sure thing to grow their Fairfax’s penetration on the market value.

From the traditional print classifieds advertising to online classifieds for a result of a good return of investment.

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