Since 1990 the most established publishing in South African classifieds Junk Mail Publishing Group has been increasing productively the differences between print and online media. The publishing group also offers classifieds services via mobile, almost 10 % comes from this. . The Junk Mail Group is the only mainstream classifieds publisher in South Africa to offer users three mediums (print; internet; and mobile) for accessing and placing classifieds advertisements.

Buyers have more choice of three mediums to search for adverts, and sellers have three ways of reaching potential buyers. This is the services the group wanted to market. By leveraging all three channels, users can open themselves up to three markets of particularly diverse classifieds clients.

Via mobile and online advertising users can easily get what they want and easily communicate to the buyers. Print classifieds consumer is unlike to the online classifieds user, and both are very different to the person who places and searches classifieds adverts with a cell phone and Internet.

Managing Director at Junk Mail Publishing Group Felix Erken said that they want to make as simple and convenient as possible for buyers and sellers to come together. With three distinct mediums accessible to them, it doesn’t get much easier or more suitable for our users.

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