According to YouGov and analyst group Deloitte, 44 percent of consumers turn to the internet to find out more about companies whose ads they see on television. Multi-tasking of consumers seem to contribute to this new discover. Over half of the respondents say they watched television while surfing the Internet.

Contrary to popular belief, 64 percent of consumers also say that television ads are still the most influential form of advertising. Meanwhile, only 8 percent say they spend after being exposed to online ads.

“Online advertising’s poor showing relative to TV may be a surprise given that the former has often been portrayed as TV’s nemesis. However, what TV does best – display and brand building – is what online struggles with. Online advertising is best at search, which previously newspapers had excelled at, particularly for classifieds,” says Howard Davies, a media partner at Deloitte.

——————————

Looking for Australian classified ads? Visit Ozfree Online, a free classified Australia site. The no 1 online classified Australia. We are the leading Australian classifieds site