The nation’s top 25 advertisers
Three of the well known advertisers includes the Wesfarmers, Woolworths and Harvey Norman, however according to the Nielsen report all these top Australian classifieds overall expend has been dropped over the last year since across the country was hit by recession and financial crisis. Along with the biggest cost cutters are Telstra and Qantas, which have cut down their budgets by 41.7% and 17.4% in that order, at the same time as Unilever and department store Myer saw costs increased by 33.5% and 14.3% respectively.
All the top advertisers in different niche are using the media like television, regional radio, suburban newspapers and Australian free classifieds, and revealed that almost 17 of the top 25 cut their budgets over the past year. The managing director of media in Nielsen’s Pacific region, Peter Cornelius said that the sum up of all data in media advertisement and online Australian classifieds spending dropped by 8.2% last year.
“Advertising spending [in Australia] entered the downturn later than most global markets and also lagged behind Australia’s emerging economic upturn in 2009,” he told the AFR.
Last 2008 and early 2009 the mainstream of advertising marketing sectors had started ad spend cutbacks. With the date reported that Wesfarmers one of the top advertiser has in fact decreased its advertising budget by 8.3% to between $205-210 million. Woolworths increased its spending by 2% to $140-145 million, at the same time as Harvey Norman essentially cut off its budget by 1.4% to $135-140 million.