According to a report from Zenith Optimedia most of the markets spent more on online classifieds, sell online and buy sell trade last 2009. This has been reported and said that they spent a lot of more in place free ads online than advertising through print media like magazines and newspaper. Regardless of a record-setting $6.3 billion fourth quarter, online advertising revenue declined 3.4 percent for the year from 2008, the first year-over-year falloff since 2002. The total amount of loss through spending ads in all media was recorded over 12.3 percent for the year and 2 percent for the fourth quarter.

In accordance with this report the Interactive Advertising Bureau and PricewaterhouseCoopers stated that the ads listed have been increase slowly from 2008, including 47 percent of all Internet ad spending. With the display ad that said they spent a lot more than they used a few years ago and digital video ads increase over 38 percent.

However in line with this the online advertising for 2009 has reported to slightly decreased from 2008 and came in at $22.66 billion according to the Advertsing Bureau.