Younger people vs. Online Advertising
New York Times reported that newly hired AOL CEO (and former Googler) Tim Armstrong’s new plan for the decreasing market of the technology business was to boost up online advertising to get a return of investment, as lots of business today are getting popular because of the online classifieds strategies
However a study made by Yahoo! stated that people under 40 are not into online advertising and this don’t have much appeal for them.
A study by Sugar Media found that members of Gen Y are more and more are becoming paranoid and skeptic in regards of the marketing messages and far more possible to trust. They don’t have trust on the Internet unless their friends are the one who offer or recommend them something.